Company Profile

Company Profile
Company Profile

The Hawley & Hazel Group is a reliable and trusted
manufacturer of high quality oral care products, including
the world-renowned Darlie brand of toothpastes and
toothbrushes. Established in the 30's of the 20th century, Hawley & Hazel has enjoyed a long history as one of
the most respected and recognised oral care names in Asia. Darlie toothpastes and toothbrushes are a firm family favourite for generations of consumers across the region.

Company Profile

The Hawley & Hazel Group is a reliable and trusted
manufacturer of high quality oral care products, including
the world-renowned Darlie brand of toothpastes and
toothbrushes. Established in the 30's of the 20th century, Hawley & Hazel has enjoyed a long history as one of
the most respected and recognised oral care names in Asia. Darlie toothpastes and toothbrushes are a firm family favourite for generations of consumers across the region.

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Vision & Mission

Vision
Vision

To be the leader in oral health care bringing healthy teeth and fresh bright smiles to families and individuals. 

To be the leader in oral health care bringing healthy teeth and fresh bright smiles to families and individuals. 

Mission
Mission

Darlie is a trusted market leader with expertise in oral health care offering quality, innovative solutions to meet evolving consumer needs. 

Darlie is a trusted market leader with expertise in oral health care offering quality, innovative solutions to meet evolving consumer needs. 

Brand Pioneer

Brand Pioneer
Brand Pioneer
The Hawley & Hazel Group's commercial efforts have attained significant success, and Hawley & Hazel's toothpaste products, sold under the Darlie brand, are a bestselling household name throughout the region. Today, Darlie toothpaste is one of the market leaders in
China, Hong Kong, Indonesia, Singapore, Malaysia, Taiwan, Thailand and Vietnam, synonymous with clean white teeth and a confident smile everywhere.
The Hawley & Hazel Group's commercial efforts have attained significant success, and Hawley & Hazel's toothpaste products, sold under the Darlie brand, are a bestselling household name throughout the region. Today, Darlie toothpaste is one of the market leaders in
China, Hong Kong, Indonesia, Singapore, Malaysia, Taiwan, Thailand and Vietnam, synonymous with clean white teeth and a confident smile everywhere.
Brand Value
Brand Value
Unique fresh-tasting Darlie is your trusted brand in oral health care. It stands for healthy, clean white teeth and a fresh mouth, keeping you attractive and confident wherever you are.
Unique fresh-tasting Darlie is your trusted brand in oral health care. It stands for healthy, clean white teeth and a fresh mouth, keeping you attractive and confident wherever you are.

Awards & Recognitions

Awards & Recognitions
Awards & Recognitions

Building on years of sustained effort, Hawley & Hazel Group have won the support of its consumers through its outstanding services and innovations. Darlie, its most popular brand, has received many international certificates and awards from a variety of sectors.

Taiwan: The Best Brand of Consumer Product - Oral Care Category
2016
Taiwan: The Best Brand of Consumer Product - Oral Care Category
Taiwan: RT Mart Award - The Best Product Differentiation
2016
Taiwan: RT Mart Award - The Best Product Differentiation
Singapore: Guardian Preferred choice whitening Toothpaste
2016
Singapore: Guardian Preferred choice whitening Toothpaste
Malaysia: Putra Brand Awards - Silver Award in Personal Care
2016
Malaysia: Putra Brand Awards - Silver Award in Personal Care
Taiwan: Carrefour Best International Partner
2015
Taiwan: Carrefour Best International Partner
Hong Kong: Outstanding Category Performance Award (Personal Care)
2015
Hong Kong: Outstanding Category Performance Award (Personal Care)
Hong Kong: Health, Wellness and Beauty Awards Best New Product Launch
2015
Hong Kong: Health, Wellness and Beauty Awards Best New Product Launch
Malaysia: Guardian Customers' Choice Award (Toothpaste Category)
2015
Malaysia: Guardian Customers' Choice Award (Toothpaste Category)
Malaysia: Putra Brand Awards - Bronze Award in Personal Care
2015
Malaysia: Putra Brand Awards - Bronze Award in Personal Care
Singapore: Watsons Health, Wellness and Beauty Award - Favourite Travel Kit
2015
Singapore: Watsons Health, Wellness and Beauty Award - Favourite Travel Kit
Malaysia: Putra Brand Awards - Bronze Award in Personal Care
2014
Malaysia: Putra Brand Awards - Bronze Award in Personal Care
Singapore: Watsons Health, Wellness and Beauty Award - Favourite Whitening Product
2014
Singapore: Watsons Health, Wellness and Beauty Award - Favourite Whitening Product
Singapore: Watsons Health, Wellness and Beauty Award - Best Selling Toothpaste (Freshness)
2013
Singapore: Watsons Health, Wellness and Beauty Award - Best Selling Toothpaste (Freshness)
Singapore: Watsons Health, Wellness and Beauty Award - Most Innovative Toothpaste
2013
Singapore: Watsons Health, Wellness and Beauty Award - Most Innovative Toothpaste
Hong Kong: Jessica Code Hottest Brands Award
2013
Hong Kong: Jessica Code Hottest Brands Award
Taiwan: Watsons Health, Wellness and Beauty Award - The Best Category Partner
2013
Taiwan: Watsons Health, Wellness and Beauty Award - The Best Category Partner
Taiwan: Watsons Health, Wellness and Beauty Award - Category Outstanding Performance
2013
Taiwan: Watsons Health, Wellness and Beauty Award - Category Outstanding Performance
U.S. Environmental Protection Agency 
ENERGY STAR Challenge for Industry Award
2012
U.S. Environmental Protection Agency ENERGY STAR Challenge for Industry Award
Malaysia: Putra Brand Awards - Silver Award in Personal Care
2012
Malaysia: Putra Brand Awards - Silver Award in Personal Care
Singapore: Your Choice @Focus - Singapore PMEBs' Most Favourite Brand Award in Toothpaste
2012
Singapore: Your Choice @Focus - Singapore PMEBs' Most Favourite Brand Award in Toothpaste
Taiwan: Yahoo Emotive brand Awards Top 3 Brand of Personal Care Category
2010-2011
Taiwan: Yahoo Emotive brand Awards Top 3 Brand of Personal Care Category
Asia Pacific's Top 1000 Brands One of the Top 100 brands
2005-2011
Asia Pacific's Top 1000 Brands One of the Top 100 brands
Hong Kong: Watsons Health, Wellness and Beauty Award
2002-2011
Hong Kong: Watsons Health, Wellness and Beauty Award
Hong Kong: Apple Daily Advertising Awards
2011
Hong Kong: Apple Daily Advertising Awards
Singapore: Men's Health
2011
Singapore: Men's Health "Grooming Awards - Best Toothpaste"
Singapore: Cold Storage My Favourite Partners
2011
Singapore: Cold Storage My Favourite Partners
Hong Kong: Wellcome Top 10 Favourite Brands Award
2005, 2010
Hong Kong: Wellcome Top 10 Favourite Brands Award
China: Watsons Health, Wellness and Beauty Award
2008-2009
China: Watsons Health, Wellness and Beauty Award
Singapore: Watsons Health, Wellness and Beauty Award
2008-2009
Singapore: Watsons Health, Wellness and Beauty Award
Trends Media Group's
2009
Trends Media Group's "Good Housekeeping Magazine - Fresh Smile Award"
Taiwan: National Biotechnology and Medical Care Quality Award
2008
Taiwan: National Biotechnology and Medical Care Quality Award
Taiwan: Symbol of National Quality
2008
Taiwan: Symbol of National Quality
Malaysia: Guardian Customers' Choice Award
2001-2003, 2005, 2007
Malaysia: Guardian Customers' Choice Award
Super Brand Award Gold Award (Toothpaste Category) - in Asia, Hong Kong, Malaysia, Singapore, Taiwan and Thailand
1999-2003
Super Brand Award Gold Award (Toothpaste Category) - in Asia, Hong Kong, Malaysia, Singapore, Taiwan and Thailand
Hong Kong: Watsons Summer Champions Award
2007
Hong Kong: Watsons Summer Champions Award
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Locations
HONG KONG
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